Diesel taps Naomi Campbell, to co-brand a charity fashion collection for Children at Heart, or the welfare of children globally.
Facts. A quarter of children globally, 1.2 billion, are living in regions of developing countries that are left behind, whilst more than 230 million children have been forcibly uprooted from their homes because of crisis. One in ten children lives in a country that has been affected by conflict.
This Fashion For Relief x Diesel project saw the light two years ago when Campbell suggested the idea to Renzo Rosso during amfAR gala of 2015 in Milan, whom she awarded for his foundation OBT.
Renzo’s OBT or “Only The Brave Foundation” has the mission to rebalance social inequality and contribute to the sustainable development of less advantaged people worldwide. While Campbell’s charity “Fashion For Relief “aims to raise vital funds and awareness for global causes by working closely with other charity organizations around the world (raising over £4.5 million since its conception in 2005). A charity match between Diesel and Fashion For Relief seems inevitable…
The co-branded Fashion For Relief x Diesel collection includes cotton T’s and hooded jumpers with patterns/ graphics designed by children. (No type of cotton use is specified, BCI or fairtrade cotton would have been welcomed! ) The collection is available online (T-shirt is sold at €45) and through 145 Diesel stores globally. Part of the proceeds of this collection will go directly to Campbell’s Fashion For Relief initiative.
The project is accompanied by a campaign photographed by Giampaolo Sgura featuring Campbell, Formichetti and a cast of talents including model, actress and Sports Illustrated ‘Rookie of the Year 2016’, Barbara Palvin; Kenya Kinski-Jones, daughter of Quincy Jones and Nastassja Kinski; Aaron De Niro, son of Robert De Niro and Toukie Smith; Vine star Neels Visser and models Matt McMahon, Vito Basso, Riley Montana, Molly Blair and Wang Chen Ming.
All involved in the Child At Heart project has worked without fee. A Fashion For Relief charity event will take place on the 21st of May in Cannes, in conjunction with Diesel and Child at Heart.
video directed by CYCY Sanders
editor’s note: No type of cotton use is specified… BCI or fairtrade cotton employ and other fair manufacturing details would have been welcomed …