we feel “obliged” not to somebody but to something.
we feel obliged to earth, to life, to mankind.
… obliged is the surfacing and expression of our moral, social and civil responsibility.
obliged agrees with the surprising speech addressed by the President of Uruguay José Alberto Mujica Cardano during the 2012 Rio+20 Summit : “...development cannot go against happiness. It has to work in favor of human happiness, of love on Earth, human relationships, caring for children, having friends, having our basic needs covered. Precisely because this is the most precious treasure we have; happiness. When we fight for the environment, we must remember that the essential element of the environment is called human happiness”.
obliged blog aims to challenge, inspire, and influence companies and consumers on the interdisciplinary subject of mindfulness, sustainability, human well-being… and happiness!
obliged posts daily a blend of press releases and published news, to emphasize and spread to word of human efforts towards happiness through the creation of earth-friendly innovations, circular and resilient economies, responsible raw material engineering, environmental-friendly and low-waste technologies, natural resource conservation and low carbon energy creations, CSR commitments, up to consumer behaviour shifts and B2C feeds within a myriad of industries spacing between fashion and automotive, travel and food, packaging and cosmetics, just to name a few.