C&A, one of Europe’s leading Fashion retailers launched this summer, in its stores in 18 European markets, the world’s first Cradle to Cradle CertifiedTM Gold products. We talk about a collection of recyclable, solid t-shirts, cut in 100% organic cotton jersey, dyed with safe chemicals branded Dystar and produced in a socially and environmentally responsible way. Fact is, these T’s have been certified at Gold level by the Cradle-to Cradle Product Innovation Institute (C2CPII), which should be a guarantee.
The dyes used in the coloration of the shirts, which are available in two styles and 17 colors, were selected from the range of DyStar Levafix® and Remazol®reactive dyes which received C2C Gold Level certification for Material Health from C2CPII in 2016.
With a selection of apparel dyes for the fashion industry awarded a Gold-level Material Health Certificate, the DyStar Group strives to be part of a more sustainable future and a growing circular economy as well as reaffirms its commitment to the environment and human health. A DyStar econfidence® program has been designed to provide assurance to textile customers that the dyes and chemicals supplied by DyStar comply with legal requirements. econfidence® also provides expertise so that selected products are compliant with voluntary Restricted Substances Lists (RSLs), including those of brands and retailers. Backed up by the most extensive eco-testing program of any chemical supplier in the industry, econfidence® supports long-term partnerships along the supply chain and fosters a more sustainable textile production.
The shirts styles were developed in close partnership with Fashion for Good. Created with funds granted by founding partner C&A Foundation, Fashion for Good is a global partnership that unites apparel producers, retailers, non-profit organizations, innovators and funders in the shared ambition to transform the apparel industry into a circular one.
Update: At the Ethical Corporation’s Eighth Annual Responsible Business Awards ceremony in London, C&A has won the ‘Sustainable Innovation of the Year’ Award for the Cradle-to-Cradle T-shirts. “The combined achievement of 100% in organic cotton, renewable energy, non-toxicity, recycled water, and especially biodegradable/compostable is compelling – essentially in a net positive fashion line. The ambition and targets are clearly set and the potential impact could be significant.”