Shoe company Vivobarefoot partners with San Diego-based Bloom, which uses algae biomass harvested from freshwater sources (and cleaning them up in the process) to make EVA foams out of a non-fossil fuel —an innovation set to massively clean up the global shoe industry.
Vivobarefoot, founded in 2012, manufacturing casual footwear will be the first full shoes made with these innovative algae-based EVA foams.
Bloom is a performance-based materials manufacturer, founded in 2015 and offers the first sustainable alternative to the synthetic and petrochemical foams prevalent in today’s market. Using algae biomass helps offset the significant use of petroleum ingredients found in conventional flexible foams.
The Vivobarefoot x Bloom collaboration will start by using Bloom’s algae-EVA foams in the Ultra shoes: the ultimate amphibious adventure shoes. A single pair of men’s size 42 Vivobarefoot x Bloom shoes returns 57 gallons of clean water to habitat and reduces 40 balloons worth of carbon dioxide from the atmosphere, per pair.
“Our goal is to deliver the most performance-driven materials in the most environmentally-responsible manner. It is a goal we constantly strive to improve upon, and we are excited to collaborate with Vivobarefoot on the new Ultra line.” Mike Van Drunen, CEO of Bloom
“This is a true revolution for the footwear industry with the first plant based alternative to the petro-foams in ubiquitous use. We are thrilled to be the first company to use BLOOM in our shoes and further our mission to make the perfect shoe… perfect for feet and minimal impact on the planet.” Galahad Clark, founder and MD at Vivobarefoot.
The Ultra shoe using BLOOM technologies—made from algae—will be available for purchase in July 2017.
source: PR Newswire