Athleta and Gap, two Gap Inc. brands, pledge to use more sustainable fibers for their apparel production over the next five years.
Another influential retailer, Gap Inc.’s, commits publicly to more sustainable fabric sourcing. Gap, one of Gap Inc.’s iconic brands, launched this month (April 2017) the commitment, to obtain all its cotton from eco-friendlier sources by 2021.
Gap Inc. recognizes the importance of improving the sourcing of its cotton, as cotton happens to be a water-intensive crop globally and impacting the lives of millions of people around the world. A significant portion of the fabric used by Gap Inc. brands is cotton: collectively since 2016, Gap, Banana Republic, Old Navy and Athleta have sourced more than 11.5 million pounds of Better Cotton – enough to make 7.4 million pairs of jeans.
The company takes action as a global retailer to reduce its environmental footprint across its supply chain. By the end of 2020, Gap Inc. has committed to a 50% absolute reduction of greenhouse gas (GHG) emissions in its owned and operated facilities globally from a 2015 baseline, and to divert 80% of its waste in the U.S.
As part of its new cotton goal, Gap will remain partners of Better Cotton Initiative (BCI). Gap sourced 3.8 million pounds of Better Cotton for its Spring 2017 products. Gap’s cotton goal will fuel the brand’s sustainable fashion platform, Gap for Good and help reduce worldwide energy consumption.
Among Athleta’s sustainability goals, the pledge to use greener fibers. Athleta, whose assortment predominantly features technical fabrics, announced a series of sustainability goals including a commitment to use fibers that are better for the planet: by 2020, 80% of the brand’s apparel materials will be made with sustainable fibers. Over the past two years, Athleta already worked to use more sustainable materials, including repurposed recycled synthetics and organic cotton. To meet its 2020 goal, the brand will partner with fiber manufacturers on innovative solutions and use more efficient finishing techniques to conserve water.
“For Athleta and our community, the Earth is our playground, and we believe it’s vitally important to protect it for the next generation,” “With the use of more recycled and sustainable fibers, we’re working to lessen our impact on the environment and preserve the Earth’s precious natural resources.” Nancy Green, Athleta CEO – President.
source: BusinessWire- Gap Inc.