Asics America Corp., other than being awarded an EPA Energy Star for it Byhalia Distribition Center, reduces continuously its carbon footprint through the implementation of new and ongoing sustainability projects.
Certification for he EPA Energy Star is released on a yearly basis and given to commercial buildings that use an average of 35% less energy than typical buildings and also release 35% less carbon dioxide into the atmosphere. For the third year in a row, this honor is bestowed upon Asic’s Byhalia Distribution Center, situated in Byhalia, MS – USA.
“We are taking the initiative to equip our facilities with the latest technology and information to maintain and exceed energy efficiencies. Winning this award for the third year in a row is a tremendous honor.” Jimmy Adames, Asics sustainability & social responsibility manager
Additionally, Asics plans to continue reduced carbon footprint by installing a large solar panel system, totaling 1 MW, at their Byhalia Distribution Center. This solar panel installation will be the largest private system in Mississippi and will provide renewable energy for over 20% of the average daily energy consumption at the distribution center. The environmental benefits of the system will be significant, and equivalent to removing nearly 200 automobiles from service or saving 103,534 gallons of gas annually. Asics plans to have the solar panels fully functional by the end of the summer.
From a retail perspective, On Earth Day 2017, Asics launched a clothing and shoes recycling pilot program with I:Collect (I:CO), to help decreasing “waste-into-landfill” and build consumer awareness. Consumers could drop off any brand of clean, dry clothing and shoes in collection boxes at ten participating Asics retail locations and receive a reward coupon. Items collected are sent to an I:CO recycling facility to find their next best use. Wearable items find new homes as second-hand goods, while un-wearable items are processed to become secondary materials for new products such as cleaning cloths, insulation material, and even new clothing. ASICS states to donate all proceeds from the pilot program to their philanthropic partner, Girls On The Run.
From another more social note, ASICS Tiger’ – Asic’s iconic lifestyle brand in the fusion of Japanese heritage and modern flair- launched in collaboration with Commonwealth a fresh version of its GEL-Lyte V. sneaker “Kultura” (aka culture), paying homage and preserving the Kalinga ethnic group of the Philippines who inhabit the beautiful mountains of Luzon in the Philippines.