Target opts for sustainable packaging to reflect customer’s expectations, business priorities, and industry challenges.
For its own products, Target plans to ban – by 2022 – the use of polystyrene. too difficult to recycle and responsible for plastic contamination in planet’s oceans.
Moreover, the American Target intends to source all owned brand paper-based packaging from sustainably managed forests. This is an important part of Target’s forest products policy unveiled earlier this month. The retailer will work with vendors and partners to understand the origin of the raw materials that go into paper-based packaging to improve the sustainability of forests where timber was grown.
As part of a sustainable packaging coalition program, Target is already using GreenBlue’s How2Recycle label on an average of 1,700 packages and plans to use the label on more brand packaging products. The goal is to add the How2Recycle label to all owned brand packaging by 2020.
Target has joined American The Recycling Partnership to improve the recycling activity of underserved communities in the US, helping to increase recycling and make more recycled raw materials available for packaging. In addition, in a bid to create more demand for recycled packaging, the retailer has joined Material Recovery Facility of the Future project and Beyond 34 project.
“When we provide customers with thoughtfully designed, environmentally friendly packaging, we’re able to help them take another step toward sustainable living. As a leader, we can use our expertise to create more sustainable packaging options and help deliver products that are both better-for-you and better for the environment.” Jennifer Silberman, Target chief sustainability officer.
source: Target Corporate