Denim fabric and apparel buyers, watch out for Rajby’s Denim Revolution.
The family-run, Karachi-based, 45 years-established Rajby Industries get out their silence to dialogue with the fashion industry about their new take on sustainability. Using BCI cotton and supplying customers ISO -TEX Standard 100 labels and beyond, obviously, doesn’t make the story anymore.
Rajby (compared to other famous Pakistan denim mills, Rajby is a lesser media-exposed company) bets on the by now mainstream accepted fact of truth: “sustainability is the catalyst for innovation and business”.
With a huge monthly production capacity of not less than 3 million meters of fabrics and 1.5 million of jeans garments, this company can effectively make a difference, be outstanding, do good, all while running a successful business. Their mindset approach and perspective on novel production methods will show how effective they can be. A fresh, highly visual campaign is about to be launched, heralding the company’s mission and vision on sustainability.
A cross-thinking Think Thank team has been set up, having the responsibility to re-imagine Rajby’s production cycle, focusing on less chemical, less water, and less energy use. A close-loop water recycling system is about to be brought in place, while the goal is to work with solar power, as renewable energy source. Rajby features laser finishing by Spanish pioneer in innovative denim treatments Jeanologia. GOTS, Fairtrade, and Global Recycle Standard are among Rajby’s already provided list of certifications and guarantees.
With advanced infrastructure, a state-of-the-art machinery park, quality assurance at each stage of production, and skilled workforce, Rajby established partnerships with a myriad of leading global brands, supplying textiles and garments with the requested product quality. Rajby currently exports ( textiles and garments) to Canada, Denmark, Finland, France, Germany, Italy, Mexico, Netherland, Poland, Spain, Sweden, UK, UAE, Austria, Bangladesh, Serbia, Tunisia, Turkey, and the USA.