Dress for Success non-for-profit kicks off its first global social movement, empowering women worldwide.
2017 marks the 20th anniversary of Dress for Success. To celebrate this milestone, the international not-for-profit is kicking off the Dress for Success #OpenDoorProject, its first global social movement to empower women.
Founded by second-year law student Nancy Lublin in the basement of a Harlem church in 1997, Dress for Success began as an organization providing suitings to help outfit women for career opportunities. Two decades later, Dress for Success has grown to include a strong network of 145 affiliates in 23 countries and a broad range of programs – from job training to financial education – to help fulfill its mission of empowering women to achieve economic independence.
To commemorate 20 years and one million women served, Dress for Success officially launches its #OpenDoorProject today.
Women around the world can join the movement by posting a photo of their shoe holding a door open, or a photo of themselves propping a door open with a shoe. In post captions, participants will thank the woman – or women – who opened the door to their success as well as ask them to help spread support for the cause by creating their own Open Door post and tagging it with @dressforsuccess and the hashtag #OpenDoorProject.
The hope is that this simple, beautiful and creative concept will become a universally embraced – and universally shared – symbol of female empowerment. Through these posts, the #OpenDoorProject aims to spread the spirit of gratitude while strengthening the world’s pledge to invest in women’s successes.
The #OpenDoorProject has already attracted the support of influencers such as: fashion designer Tory Burch and Rebecca Minkoff; singer and eyewear designer Lisa Loeb; Bloomberg TV anchor Betty Liu; fashion influencer and model Natalie Suarez; TV personality and former The Bachelorette star Andi Dorfman; founder of Tai Life Media and fashion influencer Tai Beauchamp; Good Housekeeping Editor-in-Chief Jane Francisco; and Thai Lee, CEO of SHI International, the largest, female-owned company in the United States.
“This movement reminds us that the creation of a better world ultimately relies on simple acts of kindness and a belief that happens at the grassroots level, with and among people committed to achieving extraordinary things. Women helping and appreciating each other – that is what makes us powerful.” Joi Gordon, CEO Dress for Success.
source: PR Newswire