Recycled nylon and polyester, laser printed textiles plus Fair Trade certifications, uprise the added-value of Patagonia’s apparel.
Patagonia*, the absolute leader and action-taker among the sustainable and responsible apparel brands, is about to make its full line of board shorts and bikinis Fair Trade Certified™. Fair Trade offers direct and practical benefits to workers and is part of Patagonia’s broader drive to support workers, elevate communities and do work in a truly equitable way.
“For every product made at a Fair Trade Certified factory, Patagonia pays a premium that workers can use to elevate their living standards, and the money goes directly to the people whose hands brought that specific product to life. In addition to the benefits paid directly to workers, Fair Trade Certified factories are required to adhere to Fair Trade USA’s strict standards for safe working conditions and environmental responsibility. Fair Trade benefits have a ripple effect that carries through to workers’ families and communities. Premiums from Patagonia purchases have been used to fund child-care programs and vouchers for medicine and household goods; at a factory in Los Angeles, California, workers voted for a dividend that equaled up to a week’s pay.” states Patagonia in its press release of March 29.
“For a long time now, there’s been too little transparency in the garment industry. When we buy clothing, we’re often oblivious to the reality of how it was made—not to mention the true human and ecological costs of the manufacturing process. The factories we rely on aren’t just full of machines; they’re also full of people with families, histories, and futures that have been overlooked by the industry for far too long. Fair Trade extends a sense of value, acknowledgment, and respect to members of the human family who are often pushed to the margins.” Dave Rastovich, global surf activist at Patagonia.
The Fair Trade certification is one of the many points of difference that set Patagonia’s swim and surf collection apart. These products are field tested by some of the best surfers in the world and incorporate recycled nylon or recycled polyester fabrics, and the women’s swimsuits and bikinis are printed using a laser process that minimizes fabric scraps and waste. The 48 men’s, women’s and kid’s board shorts and bikinis are all backed by Patagonia’s Ironclad Guarantee.
*Patagonia: established since 1973, the certified B Corp, outdoor company is based in Ventura, California, USA. Its mission is to build the best product, cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis. The company is recognized internationally for its commitment to authentic product quality and environmental activism, contributing over $82 million to date in grants and in-kind donations to date.