Polimoda’s “Fashion Displacement” panel talk, reveals the importance of Mindful Creative Communities for the future of fashion.
Alessandra Turra publishes on WWD the takeaways of Polimoda’s “Fashion Displacement” panel discussion, held last Thursday in Florence, Italy, as part of the fashion school’s Business Links initiative.
Analyzing the fast-paced fashion industry and trying to imagine the evolution of the business, de Saint Pierre underscored the importance of redefining fashion as a “catalyst of society.” In this perspective, creativity becomes the real tool able to connect the industry with society.
“When it is HR choosing the creative people, the brand is killed. I think companies should give back the power to the creatives. It’s really about connecting creative minds together,” she observed. “I think that we have to think about meaningful products — today a creative leader doesn’t just sell beautiful products, but grows a creative team and a creative image. The creative assets engaging people are key. Talent managers should be within the creative team and creative directors should choose the people working in the design team.”
A combination of skills, talent, and network is key to succeed in the fashion industry, according to Polimoda director Danilo Venturi. “I think that managers should be creative since they have to find new ways to operate,” venturi said. “On the creative side, I don’t see designers around anymore, people like John Galliano and Alexander McQueen. I see brand managers, merchandisers. We also need more technical profiles.”
“I think designers should be thoughtful and mindful — this attitude will change the way we produce. We have to construct meanings and new values,” said Pratt Institute professor Jennifer Minniti.
source: ForexTV.com / WWD