Lana Del Rey reflects on the state of the world in new record trailer, lust for life.
Frankie Dunn publishes on i-D the work-in-progress of Lana’s new album, highlighting the singer’s reflection on what her today’s contribution to the world should be. The positive sound of the title “Lust for Life” inspires!
“No longer Born to Die, Lana Del Rey just tweeted about her new Lust For Life — coming soon in sonic form. With a half-whisper that’s almost on the ASMR scale, she smiles out of the Baz Lurhman-esque black and white movie scene and tells fans everything they’ve been needing to hear. While conjuring planets out of thin air to confirm that she really is some sort of space witch, we almost believe her when she tells us that she lives in the middle of the Hollywood sign’s ‘H’.
Lana explains that an artist needs a lot of space when they’re trying to create something special: “When I’m in the middle of making a record, especially now, when the world is in such a tumultuous period, I find I really need to take the space for myself, far away from real life to consider what my contribution to the world should be in these dark times.”
Over a dusty crackle and twinkling star sounds, Lana continues, “Even though these times can feel a little bit crazy, they’re not so very different to what other generations have experienced at one time or another before”. There’s nowhere she’d rather be than exactly where she is, she then reassures the world. Her fans, the music, and Hollywood are her love, her life and her lust for life. No pressure with that album then, Lana!” Frankie Dunn