Mobility, People, and Environment on top of Bridgestone’s CSR priorities.
Bridgestone Corporation, the Tokyo-headquartered largest tire and rubber company, unveiled a refined, new global corporate social responsibility (CSR) commitment. Called “Our Way to Serve,“, it is centered around three priority areas: Mobility, People and Environment.
Through innovative technology, Bridgestone is committed to providing easier, safer, smoother and more seamless mobility for its customers. Building on the enthusiasm of its employees to connect with people worldwide, the company is also focused on building safer and healthier communities, and improving access to education. With regard to the environment, Bridgestone states it continues to work toward a sustainable society by operating in harmony with nature, valuing natural resources, and reducing carbon dioxide emissions.
“We live in a time of unprecedented global change. Whether growing social inequalities, the myriad impacts of globalization, or the effects of climate change – the world is faced with many great challenges,” “Our team has always embraced its responsibility to help advance sustainable development and solve world problems, but is now focusing on Priority Areas that can best be impacted by Bridgestone’s leading scale and unique knowledge.” Masaaki Tsuya, Global CEO and Representative Executive Officer, Bridgestone Corporation.
Along with the new Priority Areas, Bridgestone is also strengthening basic governance, compliance and behavioral characteristics expected of any responsible company. These common principles – or Management Fundamentals at Bridgestone – cover:
– Compliance, Fair Competition
– Human Rights, Labor Practices
– Business Continuity (BCP), Risk Management
– Safety, Industrial Hygiene
– Quality and Customer Value
Conducting business in more than 150 countries, Bridgestone believes in the importance of building relationships with and contributing to the local communities where it operates. In its Sustainability Report, Bridgestone highlights efforts toward creating safer, healthier and more sustainable communities.
source: PR Newswire- Bridgestone Corporation