Join April 21 Transformers’ Denim Summit in Amsterdam, Staging ‘The True Cost of Sustainability’ Discussion.
The conference – The True Cost of Sustainability – will explore the possibilities, innovations, and potential of sustainable denim. Targeting high-level executives and designers, the summit will review denim production through a sustainable lens from field to consumer.
The key to a “brighter blue (denim)” is collaboration! International leaders in the chemical industry for textiles have agreed to meet to beginning working toward a set of practices that will sever the industry at large.
The effort to unite competing companies is part of House of Denim, a not-for-profit industry organization based in Amsterdam, and Kingpins Transformers* . Both organizations aim to incite real change that will improve the sustainability of the denim supply chain.
“Amsterdam is home to some of the world’s leading jeans brands, but we are fully aware that to clean up this industry, we need to collaborate across borders and involve players from the various stages of denim: this is a complex global industry,” said James Veenhoff, founder of House of Denim, in a statement. “Although there’s a lot of hard work ahead, it’s exciting to see industry visionaries from as far apart as India, China, Europe and the Americas so unanimous in their support for this direction. We need our leaders to lead – and it appears that this is what is happening, starting from the world of chemistry.”
The conversation began during October 2016 Kingpins’ Transformers event, where chemical experts and company representatives discussed the challenges of providing sustainable solutions for the global denim industry. However, they agreed that brands’ and retailers’ well-intended but inconsistent initiatives were creating a proliferation of unnecessary approaches to safer chemistry, and subsequently increasing the complexity of the solution.
“Public opinion and concerns over the environment and safety have done a solid job at ‘shocking’ big brands into action. But to be honest, the chemical side of things is so complex that no company or brand is able to influence things on their own,” said Transformers initiator Andrew Olah. “That’s why this collaboration is so essential for real change to happen.”
“Past Transformers events have covered topics in water, chemistry, and waste, and have included presentations by Lenzing. The next conference will take place the day after Kingpins Amsterdam on April 21. The first half of the event will invite experts throughout the supply chain to briefly describe what can be done in their segment of the supply chain to make sustainability more accessible, followed by a lively discussion for all to take part. Andreas Dorner, Commercial Director of Europe and Americas from Lenzing, will be presenting on the value of sustainability” reports Carved in Blue.
“For us, the key point is this engagement with the audience which is composed of brands, retailers, press and academia,” Olah said.
Target has signed on to sponsor the event for the first time, a move that Olah says corresponds with the retailer’s mission to make the apparel industry cleaner. “Target is an ideal sponsor for Transformers. They are committed to supporting and implementing sustainable practices and are committed to inspiring and leading the industry to change,” he said.
*About Kingpins Transformers: The Kingpins Denim Trade Show organizers, in collaboration with House of Denim introduced a new conference concept – Kingpins 2029, The Transformers. Debuting as part of Amsterdam Denim Days 2015, Kingpins 2029, The Transformers represents members of the denim community that are committed to creating, implementing and sharing the changes that need to happen in the jeans industry to make it more environmentally viable, socially responsible and financially sound by 2029. Read More.
Register for free event: Kingpins Transformers
Source: Carved in Blue